Wal-Mart Targeting 8 Year Olds With Make Up And Anti Aging Products?
I think sometimes large corporations use incorrect judgment that really lands them in the hot seat with the entire community. A recent decision to offer make up and anti-aging products to tweens (8-12 year olds) is just strange.
According to a recent news site:
The new ‘Geo-Girl’ beauty line is said to be aimed at the ‘tween’ market of 8-12 year olds, and will include blusher, mascara, face shimmer and lipstick that is ‘mother approved’, as well as anti aging products.
According to the marketing team behind the line the formulas are designed for ‘young skin’ and contain natural ingredients like white willow bark, chamomile, lavender and calendula, as well as anti-oxidants which are said to prevent aging.
The manufacturer has come and said it is aimed at youngsters who would like to wear makeup but more so for parents who don’t want them wearing chemicals on their face. Do you think it is appropriate to be marketing anti-aging products to children this young? These products have stirred quite a debate when it comes to physical appearances and how far things will go in the business world.