With so many cosmetic treatments available in today’s cosmetic surgery industry it was only a matter of time before permanent eye color changes where offered. A doctor has done just that.

“Is it safe? Dr. Gregg Homer of Calif.-based Stroma Medical, the company behind the experimental procedure, told KTLA.com that he’s convinced it doesn’t affect vision. But the color change is permanent, so those new baby blues will be crying if the old brown eyes are missed.

The key to the procedure is a specially tuned laser that destroys the natural brown pigment melanin in the iris, the eye’s central colored portion. The laser treatment takes about 20 seconds, with the color change occurring gradually over the next two to three weeks.”