Botox and Fillers Really Drive U.S. Plastic Surgery Growth
The plastic surgery industry has experienced a significant boom recently. The cause of this is the popularity of Botox and facial fillers. These anti-aging procedures have become the driving force behind the growth of plastic surgery in the United States and are predicted to continue to thrive.
What are Botox and Fillers?
Botox and facial fillers are two different solutions for the same problem: aging. They are meant to treat wrinkles and fine lines in the face. Botox treatments involve an injection of the chemical botulinum toxin, which is the lengthier name for Botox, into the face to stop the motion of active wrinkles in the forehead. Dermal fillers, on the other hand, are meant to restore volume and fullness to sagging areas of the skin. Fillers stimulate collagen growth in the face. This, in turn, rejuvenates the skin, reducing the appearance of wrinkles and restoring a youthful look to the patient’s face.
The Start of Botox and Fillers
Botox injections and facial fillers have been rising in popularity over the past several years. Botox was officially introduced to the plastic surgery industry in 2002. Since then, it has become a ubiquitous part of culture. Once celebrities began using the product in droves, it took off with the rest of the public. Facial fillers followed in Botox’s footsteps and experienced a similar boom. Both procedures are becoming popular forms of cosmetic treatments.
Demand Drives Plastic Surgery Growth
A recently large increase in Botox treatments and facial filler treatments has caused many industry insiders to take notice. In 2012, about 14.6 million Botox and dermal filler procedures were performed. This was an impressive increase of 5 percent from 2011. In particular, Botox injections rose 8 percent, with 6.1 million procedures performed in the year 2012. Breast implants and face lifts, two of the staples of plastic surgery procedures, dropped 2 percent to 1.6 million. These numbers speak volumes about where the interests of cosmetic patients are lying these days.
Why People Are Choosing Botox and Fillers
The simplicity of Botox and dermal filler procedures is one of the main attractions of these procedures. Instead of complicated surgical treatment, all that is required is an injection of a needle. After a quick and relatively painless visit to the doctor, beauty and a youthful glow can be achieved. In this day and age, where we have become so used to having things done with immediacy, it is easy to see why people are choosing Botox and fillers. There are also much less serious potential side effects to these procedures when compared to cosmetic surgery.
The future for the plastic surgery industry only looks brighter because of these procedures. It is predicted that the global Botox market will hit $2.9 billion by the year 2018. Along with dermal fillers, it is contributing to serious growth in the cosmetic surgery market. Their combination of quick results, ease and effectiveness are what make them so popular and why they continue to be the preferred procedure for many patients.
Above image source: Flickr/.:[ Melissa ]:.